The 20-year celebration of Crankworx is well underway in it’s iconic Whistler home. Along with the incredible racing and competitions, there’s all kinds of new (and very old) bits of tech on display around the village. Here’s some of the best coming in mountain biking’s future, and from its past, from Crankworx 2025.

Trek connects Semenuk’s past and present

Trek was showing its new Fuel platform front and centre. But step into the booth and there was history. A special “fine china” custom scheme for Brandon Semenuk on the 20th anniversary of Crankworx at one end of the booth. At the other end, a prototype Remedy/Session dating back 15 years to the heyday of the Canadian’s Slopestyle reign. A lot has changed in that time. Semenuk’s position at the forefront of the sport and the name on the bike under him have not. 

Galfer arrives in Whistler

Galfer makes rotors and pads and, well, that’s pretty much it. But the Spanish brand brings a 75+ year history to bear on rotors, showing just how detailed and nuanced the seemingly simple part can be. From a detailed machining process done in house in Spain to a laser-cut pattern that changes significantly to reflect how it will be used, changing bike point, modulation and heat-dissipation, Galfer reflect a hyper-focused attention to detail. 

Ride Wrap + Devinci Chainsaw

Ride Wrap showed off the recently-acquired VHS chain silencers in its booth. But in the Devinci booth, there was evidence of what the Whistler-based brand can do with its custom work. A special, Chainsaw edition Devinci Chainsaw coated the raw aluminium with Ride Wrap’s clear protective film, adding details the reflect the bike’s heritage and design. 

Fox and Race Face go for gold

With Fox owning Race Face, the two brands line-ups have some cross talk. These range from functional, like upgrades to Race Face’s dropper posts (from Fox tech) to, now, the Kashima creep into Race Faces line. To show off the new Fox Podium inverted fork, Race Face had a Pivot dripping with so much gold it wouldn’t be out of place in the Oval Office. Also in the booth are the new Era SL wheels and a high-riser version of the Era carbon bar.

SRAM drives back to the future 

Reflecting on the history of SRAM and RockShox Blackbox development program, the booth displayed the revived, sort of, husk of the project bus. Carrying a good chunk of wherever it was dug up with it to Whistler, the bus stood out in the midst of a sea of brand-new bling. 

Knolly customs and Gravelworx

Boutique Burnaby brand, Knolly is showing off a mix of bougie staff builds, potentially reflecting a new direction for the brand’s build options, as well as a preview of the second generation of Cache Ti gravel bike. More clearance, suspension corrected, better carrying options, UDH hangar compatibility and a few other changes bring the well-received Cache up to date.

Bicycle Nightmares + The Rise 

While Ride Wrap was showing VHS-themed protective strips, Bicycle Nightmares’ pop-up had a extensive collection of actual VHS tapes spanning the history of mountain biking’s history. That display sat alongside a selection of brands tapping into mountain biking’s core, and future. That included Quebec’s The Rise alongside Shredder, Ride or Die and a few other deeply core brands. All un-ironically housed in a storefront in one of Whistler’s more expensive hotels. Not that there’s any cheap real estate in Whistler…