Home > MTB

Earth, Air, Fire, Water: Rocky Mountain launches the Element

Launch video for new XC bike gets back to basics

Photo by: Margus Riga

There’s a brand new Element on the trails this year. Not in the trails – they’re still made of rocks and dirt. But Rocky Mountain’s rolled out an all-new, longer-travel version of the Element cross country race bike.

To show off the new race whip, the Canadian brand tagged its athletes from across disciplines to show off what it can do on those trails.

Andréane Lanthier Nadeau and Remi Gauvin in Merritt, B.C. Photo: Margus Riga

Rocky Mountain bikes are made to survive in North Van, but designed to thrive on trails around the world. For the 2022 Element launch video, the Canadian brand takes that survive-anywhere down to the most basic … elements.

RELATED: Rocky Mountain rolls out sleeker, more powerful Element

Yes, it can ride the soaking wet trails of B.C.’s west coast. But, in a move one week too late to be a proper Earth, Wind and Fire tribute, Rocky also shows off the Element’s skills on Earth, Fire and Air. Or, Utah, Merritt, B.C.

High concept for a fun bike. But then again, it does look like a really fun bike to ride.

Rocky Mountain Element – Earth, Air, Fire, Water

What does Rocky Mountain say about its new XC whip?

Climb fast. Descend even faster. Purpose-built to hit the precise sweet spot between lightweight cross country climbing prowess and technical precision, the Element is the best of both worlds and more.

Presented by: Rocky Mountain
Featuring: Andréane Lanthier Nadeau, Rémi Gauvin, Kevin Calhoun, Sam Schultz, Bradyn Lange, Jesse Melamed, Felix Burke
Direct / DP / Edit: Liam Mullany
Produced by: Liam Mullany, Stephen Matthews
Cinematography: Liam Mullany, Andre Nutini, Craig Grant
Motion Graphics: Imperial Post
Motion Designers: Blair Richmond, Kyle James
Colourist: Sam Gilling
Post-production sound: Keith White Audio
Photography: Margus Riga, Dane Perras, Craig Grant
Special Thanks: Zach Rampen
Music by: Dirty Art Club