Kabush Yeti Reubben Krabbe

Three-time Canadian XC Olympian, Geoff Kabush has signed on to ride for Yeti Cycles in 2018. Kabush will be riding endurance, trail and stage races for the Golden, Colo. brand. The season will start with the Moab Rocks stage race, and include efforts at defending hit titles at BC Bike Race and Trans-Cascadia stage race enduro in Oregon. Along with those titles, there are plans to return to Oregon to race Blitz to Bend in June, where Kabush is looking to maintain his title as arm wrestling champion.

Reuben Krabbe - Geoff Kabush - Yeti

While Kabush has the speed and results, Yeti is interested the Canadian for more than strictly podium placings. With 15 Canadian national titles across a variety of disciplines, Kabush is no stranger to the podium, but Yeti president, Chris Conroy also noted Kabush’s ability to serve as a positive example as a reason for signing the rider. Throughout his career, Kabush has consistently championed clean sport, launching the “Race Clean, Own Your Victory” initiative with Cycling Canada. Added to the impressive lists of results, which include a World Cup victory and several podiums, it’s the wealth of experience and positive approach to the sport that make Kabush “a Yeti type of rider,” said Conroy. That, and the fact that he sure can take a punch, Yeti added on Instagram.

Kabush Yeti: Reuben Krabbe
Kabush testing out Yeti’s SB 4.5 on Squamish trails. Yeti / Reuben Krabbe

For his part, Kabush is looking forward to joining a brand he watched his idols race on growing up. “As a kid studying magazines pictures of my idol John Tomac on a Yeti, I used to dream of riding one of these bikes,” said Kabush. The XC racer also admitted that “as a bike nerd and former engineering student who appreciated great design,” he’s looking forward to working with the engineering focused Colorado brand.

All photos courtesy of Yet Cycles / Reuben Krabbe

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