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Next Peak: Riding Revelstoke with Norco’s Lucas Cruz and Henry Fitzgerald

Reveling in the mountains of BC’s Interior

Norco NExt Peak Lucas Cruz Henry Fitzgerald Photo by: Bruno Long
Norco NExt Peak Lucas Cruz Henry Fitzgerald
Cruz and Fitzgerald sample some of Revelstoke’s finest. Photo: Bruno Long

What do two World Cup downhill racers do when start gates are closed for the season? Search for the Next Peak. With the summer “off” from racing, Pemberton’s Lucas Cruz and Vancouver’s Henry Fitzgerald stick closer to home.

Home, though, is B.C.’s vast expanse of mountain ranges and epic trails. The duo soon end up in Revelstoke, B.C. The tiny mountain town boasts a near-endless roster of alpine singletrack. With photographer Bruno Long in tow, Cruz and Fitzgerald have only the Next Peak to look forward too.

“With no start gate, no finish line, and no tape to keep between, the only peak is the one that lies between you and the next descent.”

Norco NExt Peak Lucas Cruz Henry Fitzgerald
Not the worst way to spend a summer. Photo: Bruno Long

Last week, Norco unveiled its first major rebranding since the company’s founding in 1964. With Next Peak, the Canadian bike brand is rolling right into that change. The video is the first in the more story-focused look for Norco.

Norco – Next Peak ft. Henry Fitzgerald and Lucas Cruz

Norco – Next Peak

Credits

Riders: Henry Fitzgerald and Lucas Cruz
Photos: Bruno Long

Norco NExt Peak Lucas Cruz Henry Fitzgerald
Cruz and Fitzgerald ignoring a view of Blanket Glacier. Photo: Bruno Long
Video Credits

Cinematography: Andre Nutini, Liam Mullany
Edit/Motion Design: Zach Rampen
Photography: Bruno Long
Colourist: Sam Gilling
Sound Design: Keith White Audio
Music: ‘Future Stare’ – Easy Giant