Last week Louis Vuitton revealed its $35,000 cruiser bike. This week, yet another brand has hopped on the bike trend: Montreal-based studio JJJJound has announced its latest branded product, a green mountain bike.
While some fashion companies’ bike collaborations come as an unexpected one-off, it’s not too surprising to see JJJJound making cool-looking objects, as the company started in 2006 as simply a ‘digital mood board’ of cool-looking photos. Montrealer Justin Saunders eventually extended the brand into a creative studio, which then began selling products publically, often collaborating with brands such as A.P.C., Reebok, New Balance, Eddie Bauer and more.
Built in collaboration with Montreal-based bike brand Bassi, this new bike will retail for $2,500 (USD) and is set to be released on Sept. 3. Called ‘MTN Bike’ or B/02, JJJJound says the bicycle the bike “takes the shape of a mountain bike designed for all roads.”
“From dirt trails to urban roadscapes, the MTN Bike is built for both city commuting and backcountry venturing.”
The dark green chromoly steel frame is available in just two sizes: Small (53cm) and Large (56cm). Though it features a suede Selle Italia Turbo 1980 Saddle and Sim Works x Panaracer’s The Homage 26” tires, the entry-level groupset (with Acera rear derailleur, Shimano CS-HG51 8-speed cassette and Tektro CR720 Cantilever Brakes) makes the $2,500 price tag a bit harder to stomach.
It’s not the Canadian brand’s first bike. JJJJound previously collaborated with Bassi on B/01, a cruiser/road bike design in the same deep green shade. The MTN Bike is limited-edition—while JJJJound hasn’t noted how many are available, the red “12:oo PM EST” release time on the website suggests there will be a limited quantity of the sought-after item.
MTN Bike details
– JJJJound B/02 Frame and Fork, chromoly steel
– Tange Levin CDS Silver Headset, steel, rubber and plastic
– Tange Sealed Cartridge Bearing Bottom Bracket, aluminium and steel
-. Bassi Narrow-Wide Crankset, aluminium
– MKS BM-7 Pedals, aluminium and steel
– SRAM PC-870 Chain, steel
– Shimano CS-HG51 Cassette, steel
– Shimano Deore Hubs, aluminium and steel
– DT Swiss Spokes, stainless steel
– Sun CR18 Rims, aluminium
– Kenda Tubes, rubber
– Sim Works x Panaracer The Homage 26 tires, rubber, Made in Japan
– Tektro 2-Finger Brake Levers, aluminium
– Tektro CR720 Cantilever Brakes, aluminium
– Shimano SL-M315 Shift Lever, plastic and steel
– Shimano Acera RD-M360 Rear Derailleur, steel, aluminium and plastic
– Silver Setback Seat Post, aluminium
– Selle Italia Turbo 1980 Saddle, suede, plastic and steel
– Chrome Stem, steel
– Straight Handlebar, aluminium
– MTB Grips, vinyl