In partnership with the Coast to Coast Foundation, cross country mountain biker and Olympian Emily Batty has launched the Emily Batty Project, a non-profit initiative with one simple, powerful mission: to get more kids riding bikes, with the goal to raise $50,000 this year alone.
Noting her own lifelong history in the saddle and the empowerment she knows cycling offers, that mission, Batty said, is about giving back.
“I’m fortunate to be in a position to give back to the cycling community and all that it has given me,” she said. Recalling the opportunity to represent Canada at two Olympic Games—London 2012 and Rio 2016–and her plans looking ahead to Tokyo in 2020, doing what she can to foster the next generation of Canadian cycling talent is all but an imperative, she suggested.
“The least I can do,” Batty said, pointing out the support she already has from sponsors like Trek, Red Bull, Pfaff Auto, Oakley and Lululemon, “is give back by starting the Emily Batty Project and play a role in supporting the next generation of riders at the grassroots and recreational level.”
Officials with the Coast to Coast Foundation noted the significance of the partnership that not only includes Batty, but here husband Adam Morka, too.
“We are thrilled to be a part of Emily and Adam’s genuine desire to give kids a helping hand through accessibility to bikes,” said Brydon Cruise with the Coast to Coast Foundation. “We, too, believe that the benefits of being on a bike extend beyond health and fitness to include independence, confidence, leadership and achievement.”
The Coast to Coast Foundation is accepting donations on behalf of the Emily Batty Project, with all contributions made by Canadians eligible for a tax receipt.