American motorcycle manufacturer Harley Davidson could be entering the e-bike market. The company released details on a number of new models being released to respond to changing markets including three lightweight electric motorcycles. Along with the concept art for the new motorcycles was a dual suspension e-bike. The new models are part of a growth plan to respond to what the company’s CEO called changing times.
“This whole plan to create new riders is a bold, ambitious and bordering-on-audacious goal,” said CEO Matt Levatich. “But there is no other option.”
E-bikes have grown in popularity in recent years with major manufactures creating mountain bike, urban and even road models with pedal assist motors.
The new products are geared at riders living in dense urban areas with changing lifestyles and habits. Part of the plan is the launch of a no-clutch electric line called the LiveWire. The brand will continue expanding it’s offering beyond that with an e-bike a possibility. “LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride,” Harley Davidson announced.
The illustrations of the electric models showed two offroad motorcycles, a lightweight street motorbike and a dual-suspension pedal powered e-bike. There were no additional details