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Lidl-Trek’s Vuelta a España social media game deserves an A+

The WorldTour team creatively unveiled its roster for the upcoming race

Photo by: Lidl-Trek/Twitter

Social media plays a significant role in the marketing strategies of professional cycling teams nowadays, and Lidl-Trek has proven to excel at it. On Wednesday, the team introduced its squad for the Vuelta a España. The roster includes French riders Julien Bernard and Kenny Elissonde, Eritrean cyclist Amanuel Gebreigzabhier, Spain’s Juan Pedro Lopez, Dutch rider Bauke Mollema, Italian competitor Jacopo Mosca, and Belgians Edward Theuns and Otto Vergaerde, who will head to Spain.

Stage 1 is in Barcelona

The Vuelta’s first stage is a 14.8 km team time trial in the Catalonian city, is scheduled for Saturday. The race is set to be a fierce competition between the Jumbo-Visma duo of Jonas Vingegaard and Primož Roglič, and the defending champion, Remco Evenepoel.

Derek Gee paid an awesome video tribute to the Canadian superfan at the Giro

From Segafredo to Lidl

Up until July, the team was formerly known as Trek-Segafredo.  The Lidl-Trek team introduced its new sponsor and unveiled fresh kit just in time for the Grand Départ

For the Vuelta, the American team took a hilarious approach to announce its roster. An image depicts the Trek store with pictures of the riders wearing t-shirts. The captions on the them read, “I got selected for the Vuelta and all I got was this lousy t-shirt.”

Te most coveted item of free kit in a Grand Tour is a leader’s jersey. So the Lidl-Trek riders may hope to trade their t-shirt for something in red, blue and white, or green.