Tough times can bring out the best in people. In the cycling industry, numerous brands have stepped up to contribute to the fight against COVID-19. Several brands were impressively quick, providing early support as the threat grew. Since then, companies of all sizes have stepped up to help out.
Here at home, Véloclour is running The Good Food Raffle, with 100 per cent of proceeds going to Toronto’s The Stop. It’s not just health care workers that need help right now. Food banks have seen a huge jump in demand during the crisis, and more Canadians need support to get through the impact of the coronavirus outbreak.
View this post on Instagram
The Goggles for Docs program materialized in just a few days to support hospital need, and is based solely on volunteer support and product donation. Smith is currently sending new and used goggles to fulfill hospital requests, and will continue to promote the program, encouraging our community to volunteer and donate on an individual level. Beginning today at 7pm EST on Facebook, Goggles for Docs is hosting a virtual Après Ski Music Series of live-streamed sets by featured artists – where listeners can tune in and donate goggles or cash contributions that will directly purchase additional protective gear for medical staff. For more information visit the link in our bio
The COVID-19 pandemic has caused personal protective equipment shortages around the world. Smith, Oakely, Bell/Giro, Fox Eyewear and 100% are among the brands that are donating to Goggles for Docs to help support health care workers with PPE equipment. Their years of experience protecting our eyes from sun and wind are being applied to protecting front line workers from COVID-19. Find more information, or donate to Goggles for Docs here.
View this post on Instagram
We’ve officially ramped up production of reusable medical gowns to help tackle the current shortage facing healthcare workers. A total of 90,000 medical gowns will be produced between Arc’teryx and our partners Mustang Survival and Boardroom Clothing. Curious how you can help? Inspired by the collaborative nature of this work, manufacturers around the world are now able to access the pattern, design and technical specifications of this gown. Click link in bio to learn more. #arcteryx
Arc’teryx is working with Mustang survival and Boardroom Clothing to produce reusable medical gowns for hospitals. The outdoor apparel brand has already delivered 500 gowns in B.C., and plans to produce 30,000 more.
Santa Cruz, Industry Nine, Yeti, Black Diamond and Smith are all using their production facilities to produce PPE parts and masks. Many of the brands are working together to provide materials and time on production machines to produce much-needed masks.
Specialized is giving essential workers in the U.S. bicycles to help them get around safely during the pandemic. Information on that program is here.
Wide range of ways to help during pandemic
Panaracer is pitching in to help race and event promoters, many of whom have had to cancel or postpone events. The tire brand will be paying all sponsorship and event attendance fees. Panaracer will continue its support regardless of whether the races have been cancelled or postponed.
Help from the industry ranges from large efforts to smaller gestures. With many school seasons cancelled, Shotgun Kids Seats is providing a downloadable mountain bike colouring book to help keep young shredders entertained at home.
Small apparel brand Isadore has joined several other apparel brands in making and donating face masks. These help prevent transmission of COVID-19.