Silber’s Giordana 2017 kit
Giordana helps the Canadian squad 'own the orange'
Giordana returns to design Canadian cycling squad Silber’s distinctive orange uniform for 2017. The Italian outfitter made Silber’s 2015 and 2016 kits. WorldTour teams Astana and Orica-Scott are also sporting Giordana cycling clothing this season.
The subtle differences are noticeable when the kits are displayed together.
Silber’s team owner Scott MacFarlane said, “Giordana wants the teams and clubs they work with to feel comfortable while enjoying their knowledge of cycling and the advantages of World Tour-level technical wear. In our case, Giordana has also used its 37 years in the clothing business to leave a notable stamp on Silber Pro Cycling through their design and marketing teams. I mean, we own the orange. I want people to associate Silber’s orange with the fact we are backed by Giordana: a world-class company whose ‘old school’ values appreciate a handshake over coffee amongst people trying to help the sport grow.”
Ben Perry, Alex Cataford and Matteo Dal-Cin have moved on from the Montreal-based team, while Adam Roberge, Nickolas Zukowsky, Danick Vandale, Pier-André Coté, Alec Cowan and Stephen Bassett have joined.
Last year, Giordana made a sharp Café Jersey as an alternate training uniform for Silber. This year it’s back with a redesign and available as a racing jersey or Merino wool version.
