Toronto’s latest bike store comes from the vision of industry veteran Heath Cockburn. Cockburn chose to launch his new store, The 11 Inc., in the high-end retail promenade called The Shops at Don Mills. Taking over the former Mexx location, this large shop sets the tone for a new era of bicycle retail, showcasing premiere brands such as Pinerello, Scott, Bianchi, DeRosa, Assos and POC, all set within a slick boutique environment. For the moment, the shop also boasts the only Radlabor bike fit system in Canada, but two more are opening soon at other locations.
Saturday was the official grand opening, where guests enjoyed drinking champagne and chatting up local pros, such as Andrew Randell and new Canadian hour-record holder Ed Veal. For more information go to the11inc.com for details.
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