The UCI Road World Championships are a month away and that means the road season in the fair-weather outdoor Northern hemisphere is also winding down. Cyclists seeking a place to continue riding, training and racing often turn to Zwift. In early-September, Zwift riders will get a chance to ride the Harrogate circuit of the worlds course in Yorkshire.
Riding season in Canada continues well into the fall in most corners of the country but cooler weather is on the horizon. Cyclists might begin thinking about moving their riding indoors and Zwift is the place to do it. The online training and racing platform is adding a new course for indoor riders to explore and they will be able to check it out before the pros race it at the end of September.
Zwift was named the official supplier of the world championships in Yorkshire. Like they’ve done for past worlds races will be giving members of their community the ability to ride the same course as the best in the world in the virtual world of Zwift.
“Zwift is an exciting new product in our space. It’s fantastic to see how they are able to bring people from all over the world closer to the championships in an entirely virtual way,” said UCI president David Lappartient. “Not only that, but their course will provide an opportunity for competing riders to familiarise themselves with what looks to be a very selective finishing circuit this year.”
In addition to announcing the new course, Zwift will be taking over the Cold Bath Brewery in Harrogate from Sept. 22 to 29 making it a hangout spot for fans travelling to Yorkshire come the championships. There will be food, Colonna Coffee, four Zwift collaborative craft beers, and free bike clean and parking. Of course, there will also be virtual riding and daily ride outs to the Yorkshire countryside.
“I’m delighted to be continuing our long-standing history with the UCI Road World Championships,” said Zwift CEO and co-founder Eric Min. “Ours is a history that dates back to the Richmond in 2015 – a course that still produces some of the most exciting racing on Zwift. Like we have done with Richmond and Innsbruck-Tirol, we hope to bring more people closer to the action by being able to experience the Yorkshire course from the comfort of their own home. For those closer to the action, I hope to see many at our Zwift Draft House.”