Sneaky Socks, the funky sock company by pro mountain biker Evan McNeely, has launched a sock-of-the-month club.
A subscriber to the club will receive a pair of unique, limited-edition socks every month. You can sign up for three months, six months and, well, forever. Each pair of socks will come with a story card describing the thought and meaning behind the design.
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McNeely launched his sock brand in December 2015 with two designs: Picket Fence and We Do Diagonal. He had sassy claims for his socks. They didn’t match anything, so therefore, they’d match everything. McNeely now does custom, with no minimums, increasing the odds of matching your kit.
The racer does own his own sock-knitting machine and works with a variety of materials, including bamboo. He and his friend Nick Petersen make the socks in Ottawa. “People have a hard time taking me seriously when I explain this to them,” McNeely says.
“We basically re-engineered the cycling sock from scratch, listening to the preferences and reviews of Canadian cyclists,” he says. “We wanted a cycling sock that was super breathable and lightweight, made from natural materials where possible, and conducive to intricate design work. I am really happy with how everything is turning out. First reviews are really good.”
Added to those design tenants, McNeely also writes on his site that he wants his socks to be “dope.” Related, the only doping he condones is sock doping.