A collaborative agreement between Bianchi and Ferrari will see the two Italian companies join forces to launch a “Bianchi for Scuderia Ferrari” range of high-end bicycles across road, mountain bike, e-bike, city-fitness and kids categories. The two companies have noteworthy histories in designed high-end, performance machines. They are a pair of storied Italian companies who have achieved success at the pinnacle of their respective sports gaining attention because of their success, innovation and aesthetics.
Scuderia Ferrari is the racing division of the Italian sports car manufacture which has competed in Formula One since 1950. The team is the oldest and most successful team on the Formula 1 circuit. Bianchi have seen their bikes ridden to numerous notable results, most recently two stage wins at the Tour de France but the companies story goes all the way back to 1885. Itlain winners of the Tour de France and Giro d’Italia such as Fausto Coppi, Marco Pantani and Felice Gimondi rode Bianchi over the course of their careers.
The line of bikes the two companies research and development, and design wings will partner to develop are sure to get enthusiasts excited. “We strongly desired this collaboration with Ferrari” explained Salvatore Grimaldi, owner and chairman of Bianchi. “We will continue to develop the project over the next years thanks to the combined efforts of two Italian excellences. Working together will allow us to develop new products shaped by the mix of top-class knowledge and expertise from the two parts, creating successful and innovative models just like Bianchi and Ferrari have always done”.
The Treviglio-based bike manufacteur and Maranello-based auto company say they will focus on technology, performance, lightness, aesthetics and material excellence in their project. It will be officially launched in Friedrichshafen, Germany at the Eurobike show which takes place from August 30 to September 2.
Ferrari has already established relationships in the bike industry working with Colnago who developed a 60th anniversary bike for the auto maker. Other framesets to come out of the partnership include the Colnago V1-R.
The cross over from industries is not rare. Lamborghini have worked with BMC developing the BMC Impec Lamborghini Edition. Italian car design firm Pininfarina which work on Ferrari and Alpha Romeo helped De Rosa bring the De Rosa SK Pininfarina to life. Specialized and McLaren worked together on a S-Works McLaren Venge and S-Works McLaren Tarmac. There is even a Prosche high-end city cruiser bike.