Pinarello is headquatered in a nondescript industrial warehouse on the outskirts of the town of Treviso, the same sleepy town in which Giovanni started working more than 60 years ago. Although the bikes are cutting edge, the place still has an Old World feel.
Like many storied Italian marques, Pinarello started when the eponymous founder Giovanni Pinarello hung up his cleats as a pro and started a frame building business as a retirement plan. Unlike many of the smaller Italian brands, however, Pinarello have embraced modern technology in their frames and remained at the forefront of cycling as one of the premier brands in the peloton. This desire to innovate and improve flourished under the Giovanni’s son, Fausto Pinarello, who has guided Pinarello to where it is today—ridden to 10 Tour de France wins since 1988, and one of the most sought after high-end road brands.
Pinarello is headquatered in a nondescript industrial warehouse on the outskirts of the town of Treviso, the same sleepy town in which Giovanni started working more than 60 years ago. Although the bikes are cutting edge, the place still has an Old World feel.
Dogmas stacked and waiting to be painted. Photo credit: Andre CheukFrames after painting. Photo credit: Andre CheukPhoto credit: Andre CheukForks get the same treatment. Photo credit: Andre CheukThe extensive paint department also handles custom livery. Here is one for a Scottish customer. Photo credit: Andre CheukWith so many options, the mechanics have pictures of all the variations to ensure accuracy. Photo: Andre CheukPhoto credit: Andre CheukPhoto credit: Andre CheukPinarello is proud of its racing heritage. Photo credit: Andre CheukThis will need some updating. Photo credit: Andre CheukDogmas boxed and ready to go. Photo credit: Andre CheukPinarello also has its own retail store in the centre of Treviso. Photo credit: Andre CheukRace memorabilia are displayed proudly throughout the store. Photo credit: Andre CheukGiovanni Pinarelllo’s first team jersey as a professional is hung on the walls. Photo credit: Andre CheukGiovanni has also “won” the maglia nero, or black jersey, in the Giro d’Italia. The jersey was awarded to the last-place rider in the general claasification, equivalent to the lanterne rouge in the Tour de France. The maglia nero is an honour that is no longer bestowed. Photo credit: Andre CheukMiguel Indurain’s yellow and pink jerseys, won aboard Pinarellos, also take pride of place… Photo credit: Andre Cheuk…as does Miguel Indurain’s Tour winning time trial bike. Photo credit: Andre CheukBradley Wiggins’ Tour-winning Pinarello Graal is also proudly displayed. Photo credit: Andre CheukFausto Pinarello is also an avid and fit amateur rider. Asked the secret to Pinarello’s success, Fausto Pinarello responded, “I am the best test rider for my product.” Photo credit: Andre CheukPhoto credit: Andre CheukPhoto credit: Andre Cheuk
