Dimension Data rebrands as NTT Pro Cycling, goes blue

After another tough season in the WorldTour, one in which five Pro Continental teams earned more UCI points, Dimension Data has rebranded for 2020 as NTT Pro Cycling, its main sponsor a Japanese telecommunications giant. The squad is still registered in South Africa and will continue to work with the Qhubeka charity. Switching from white and green, the team now dons a kit of a blue somewhere between Movistar and Deceuninck-Quick Step’s fading to black.

New team colours for the 2020 season…

What do you think? ???? pic.twitter.com/K2MAuRtmlB

— NTT Pro Cycling (@NTTProCycling) November 12, 2019

The uniform, its jersey printed with Nippon Telegraph and Telephone’s swirly logo, was presented in Tokyo on Tuesday.

In a statement, team principal Doug Ryder said, “We strive to be the benchmark within the sport through being a performance-driven, technology-enabled team that is underpinned by our unique purpose-led approach in support of the Qhubeka charity. Our commitment to changing lives together with Qhubeka remains stronger than ever and we’ll be looking to do so with even greater enthusiasm in 2020. Together with our staff, riders and valued partners this core belief remains a foundation of our organization. Our team’s story now continues into the next phase, which will see us use our established platform to aim higher and to shoot further. We truly are a team that was born in Africa but created for the world.”

NTT also announced its lineup of 26 riders for 2020. Mark Cavendish has lit out for Bahrain-Merida; Mark Renshaw, Lars Ytting Bak and Jacques Janse van Rensburg have all retired; while Steve Cummings and Bernie Eisel are without contracts. Victor Campenaerts, Carlos Barbero and Max Walscheid are among the nine riders transferring in.