Phil White becomes sole CEO at Cervélo

Toronto-based Cervélo is poised to have its best year ever, but the company is undergoing a bit of a makeover in how it operates. In a press release this week, the company announced that owners and founders Gerard Vroomen and Phil White will shift roles with White becoming the sole CEO and Vroomen taking a step back – though he will continue his role on the company’s Board.

“We’ve spent the past three months working on the best company structure for the future,” White said in the release. “We have decided to concentrate our global supply chain in Toronto with European & Rest of World sales management being consolidated from Switzerland to our German office. These steps are currently in process, and the resulting improvements in efficiency have already proven significant.”

“As a result of the geographic re-alignment, it also made sense to look at our own roles,” said Swiss-based Vroomen. “We were already convinced that a sole CEO was the best set-up and these organizational changes allow us to realize that in a way that makes sense. Combining our award-winning engineering team, supply chain management and marketing in the same office, Phil will be able to get the most out of the great people we have. For me personally it means I will still be involved with Cervélo at the strategic level where I add the most value, while also creating some time to work on other projects.”

There’s no word on what those other projects might entail, but White said Vroomen will continue to support Cervélo with “knowledge, strategic guidance and advice.”