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The Canadian who brought the Giro d’Italia’s grande partenza to Israel

Sylvan Adams, the co-owner of the Israel Cycling Academy, is working behind the scenes to make the Jerusalem Giro start a success

Sylvan Adams Giro d'Italia

In 2015, Guillaume Boivin won the Canadian national title and caught the eye of a small upstart team in Israel. The next year, he signed with the Israel Cycling Academy with the help of Canadian-Israeli real-estate mogul Sylvan Adams, who had moved to Tel Aviv in December 2015. Behind the scenes, bigger things were taking place and in no small part thanks to the involvement of Adams.

Sylvan Adams was born in Quebec City and lived for most of his life in Montreal. His father Marcel, a Holocaust survivor, founded the family’s real estate company, Iberville Developments Ltd., in 1958. After Sylvan retired, he moved to Israel. Since then, he’s found fulfilment within the world of professional cycling. Today, he’s the co-owner of the Israel Cycling Academy. He’s also helped to build the Middle East’s first velodrome in Tel Aviv and played a prominent role in bringing the Giro d’Italia’s 2018 grande partenza to Jerusalem. His team received a wild card invitation to the Italian Grand Tour.

“This combines two of my loves,” Adams said. “I moved to Israel because I love the place. My second love is cycling, so the idea of combining the two and bringing the sport of cycling’s second-biggest event to my adopted country, of course, was a thing of tremendous satisfaction.”

Adams began riding in his late 30s and has found considerable success coached by Paulo Saldanha, who also works with Michael Woods. Adams’s palmarès includes six Canadian masters titles, two masters track world championships, four masters Pan Am gold medals, four titles at the Maccabiah Games and 17 Quebec provincial titles on the road and track. His first foray into professional cycling came with financial support to Steve Bauer’s SpiderTech team, which folded in 2012. Adams has also quietly supported local Montreal teams. When he was in the process of moving to Israel, he met the managers of the Israel Cycling Academy and agreed to become a co-owner. He helped the team rise to UCI pro continental status.

Adams initiated conversations with RCS, the organizer of the Giro, to get the team invited to the Grand Tour. The idea of starting the race in Israel was also something he mentioned when he met with Giro race director Mauro Vegni two years ago. “It was a kind of out-of-the-box idea I proposed to him. It wasn’t particularly well-received. This is, after all, the first time a Grand Tour has ventured outside of Europe,” Adams said.

“I got an audience with the Pope.”

Adams met the Pope to invite him to the Giro start in Jerusalem.

The proposal became reality. In September, RCS confirmed that the 2018 Giro would start in Jerusalem on May 4. The full route was revealed in November, including the finish in Rome on May 27. “This was a theme we brought to them, and we suggested that it would be symbolically very fitting to trace a route from Jerusalem to Rome,” Adams said about the route proposal. “It sends a message of peace and fraternity.”

The theme of peace and unity is mirrored by the Israel Cycling Academy, which brings together riders from many countries, including Sweden, Mexico, Italy, the U.S. and Latvia to name some. Boivin and Benjamin Perry are from Canada. Adams will see riders from both his nations on the start line in Jerusalem with Boivin and two Israelis selected. Regardless of the team’s success on the road at the Giro, Adams will be in the background working to make the event a success. “I hope we put on a Giro big start that will be remembered for years to come,” he said.