Max’s Big Ride” is certainly going to be that.

Billboards festooning the Yonge Eglinton Centre in Toronto describe the efforts of Andrew Sedmihradsky and his four-year-old son, Max, to raise awareness and proceeds in the fight against Duchenne muscular dystrophy. Those efforts, happily, have paid off with the pair’s big win in the Win a Billboard contest — and their winning idea to join the fight from the saddle of a bike.

“It is absolutely amazing,” Sedmihradsky commented, reflecting on the win. “My family will never forget this day.”

What’s their plan? Starting on June 21, Andrew and his son will mount up a cargo bike to ride the Trans-Canada Trail from Ottawa to Hamilton — a journey of approximately 50 km a day, with a few stop-offs at playgrounds and picnics along the way, the Hamilton Spectator reported. It’s an initiative made all the more heroic by the circumstances that prompted the Sedmihradsky’s involvement: four-year-old Max has been diagnosed with Duchenne muscular dystophy himself, a progressive, fatal disorder that gradually weakens the body’s muscle.

“It’s a terrible disease which doesn’t allow Max’s muscles to develop,” the elder Sedmihradsky told the Hamilton Spectator. Unless a cure is found, he added, “Max will never get a chance to do the things he dreams about doing.” With a life expectancy of just twenty years, most children diagnosed with Duchenne, as it stands now, are confined to a wheelchair by the age of 12.

“Riding 600 kilometres will be a little bit easier knowing we have so many behind us,” Sedmihradsky said. It’s hard to compare to a cheering section like that indeed, no matter what the tour.

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